Is your story newsworthy You Need a Press Release

Before you write and issue a press release, ask "Is there news value in this story? Too often businesses write press releases about topics Press Release Services that are not newsworthy. Fact: if the journalist does not consider it newsworthy and engaging, it won't get coverage.

There are key elements that a journalist looks for in a press release - the human interest angle is key. Can you show that your news has an impact on people?

Once you have decided that you have a story to tell, you Best Press Release Service need to understand the rules for writing a press release. These are designed to make it as easy as possible for journalists to use your material.

What should go into a press release?

To write an effective press release, answer the following questions:

Who? Who are the key players - your company, anyone Best Press Release Distribution else involved with the product? Who does your news affect/who does it benefit?

What? What is new?

Why? Why is this important news - what does it tell people that they need to know?

Where? Where is this happening?

When? What is the timing of this? Does this add significance?

How? How did this come about?

It's then a matter of putting them together in short punchy sentences. That sounds simple, but can be quite challenging.

If you can't get the words right straight away Free Press Release Submission Sites when writing a press release, keep trying. Most press releases go through several drafts. It's essential that you get across the key points and benefits.

It is not uncommon for press releases to be written up and reported without any further follow-up with the sender - so make sure your release contains all the key detail needed. One point to bear in mind is that editors edit from the bottom of a Press Release Submission Sites up - so ensure the most important points are at the top.

Writing press releases for different audiences

The most important thing to think about when writing a press release is the target audience. The readers of a niche magazine or website will be very different to those that read the local newspaper. In fact, you should write different versions of your release for the different audiences you are targeting.

When thinking about the audience, consider what knowledge they have about your company and product, and the type of language they will understand. The language used to describe production processes, for example, might be relevant for a Free Press Release Sites specialist engineering audience, but not for the general public.

How long should a press release be?

The answer is, as few paragraphs as you need to get your points across. Avoid waffle and lengthy explanation. Keep the copy as tight as possible.

You need to get all the key information into the first paragraph of a press release. The test of success is whether the story can be understood in its entirety just by reading the first paragraph.

The second paragraph expands on the first, giving Press Release Writing Service a bit more detail. Often, the third paragraph provides a quote. The fourth paragraph outlines final information, such as other products in development, for example.

Writing tips for press releases

A writing style with sentences that are 25 words in length, preferably fewer, helps to make your press release punchy.

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication's style, you give yourself a good chance of getting your story across.

With press releases for broadcast media, the same rules apply in terms of writing and presentation. It is not uncommon to be invited for interview and Video Press Release find that, particularly in live interview situations, the interviewer has only read the first paragraph of the release or scanned it in the 30 seconds before the interview.

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